Artists around the world are being invited to take part in a new international music competition offering a rare opportunity: a record deal released through a Sony Music label and produced by Grammy-winning producers based on the genre of the winning artist.

Musicians who want to participate can register now at: www.mytalent.com/register

Artists are encouraged to invite their fans through their personal referral link, increasing their chances of advancing in the competition.

Artists who join early gain an advantage by building fan support before the competition closes.

The competition is organized by MyTalent, a new global discovery platform designed to connect talented creators with fans and industry professionals. Artists who register on the platform are automatically considered for the competition, giving performers from anywhere in the world the chance to showcase their music.

In a new twist on traditional music competitions, MyTalent allows fans to play an active role in discovery — and for the first time, supporters can also be recognized and rewarded for backing the artists they believe in.

Artists Are Already Joining

Early momentum is already building as artists begin joining the platform.

“We are overwhelmed by the support from international artists and the music industry,” says Mie Marielle Øverås Vitting, Head of Marketing at MyTalent. “People are telling us this is something the industry has been missing — a community where artists, industry professionals, and fans can work together. It’s starting to feel like a movement.”

Among the artists already joining the platform are Cocktail Slippers, the all-female garage rock and power-pop band from Oslo, Norway, signed to Wicked Cool Records, the label founded by Little Steven Van Zandt.

Throughout their career, the band has shared the stage with legendary artists including The Strokes, Iggy & The Stooges, Bruce Springsteen, Paul McCartney, Radiohead, New York Dolls, Elvis Costello, and Nancy Sinatra.

They already have a record deal.

Do you want one?

How the Winner Is Selected

The competition winner will be determined through a combined scoring system designed to reflect both artistic quality and audience engagement.

The final score will include:

Referral Points

Artists earn points when fans and supporters join the MyTalent platform through their referral link.

Musical Evaluation

Industry professionals, artists, and producers will evaluate submissions based on musical talent, originality, performance quality, and artistic potential.

Fan Engagement

Audience support will also contribute through likes and engagement on the artist’s competition video.

This balanced evaluation system ensures that both talent and community support play a role in selecting the winner — while also introducing a new dynamic where fans are rewarded for supporting the artists they believe in.

Prize Package

The winning artist will receive a career development package designed to launch their music internationally.

The winning track will be professionally mastered by Dave Collins, one of the most respected mastering engineers in the music industry. Collins has worked with artists including:

• Soundgarden
• Bruce Springsteen
• Madonna
• Metallica
• The Police

Depending on the genre, the track will also be mixed and produced by Grammy-winning producers specializing in the artist’s musical style, providing world-class production support.

A Platform for Multiple Fields

The competition is part of a broader vision behind MyTalent, an emerging global platform designed to discover and support talented creators.

While the first opportunity focuses on music, the platform’s long-term ambition extends far beyond a single industry. MyTalent is being built to support talent across multiple fields, including music, sports, art, and other creative disciplines, creating opportunities for individuals with exceptional abilities to be discovered and recognized.

The platform’s mission is simple: to discover, support, and elevate talented individuals from around the world.

At the same time, MyTalent aims to build a global ecosystem where creators and fans become part of a dynamic environment — one where participation, discovery, and support are recognized and rewarded.

A Global Invitation

The competition is open to singers, bands, producers, rappers, and musicians across all genres, welcoming performers from around the world.

Artists who believe their music deserves to reach a global audience can join the platform and become part of the growing MyTalent community.

Pre-register today at: www.mytalent.com/register

As MyTalent prepares for its official launch, the competition marks the beginning of a broader vision — building a global platform dedicated to discovering and supporting talent wherever it exists.