For some people, the closeness to art and the associated creativity lie deep in their genes. This is completely true of the American artist Play LA. Growing up in a particularly artistic family, sparked his love of music during his formative years. This was literally promoted by his father, who was musically active in various bands. After going through a difficult time in his life, Play LA immersed himself in his art, released his first single and even worked with the well-known Atlanta rap duo AMG Twinz. Signed to Burning Ground Entertainment, Play LA’s main influences are Juice Wrld, Lil Uzi, Vert and Chief Keef.

Balancing a hard-hitting instrumental with bouncy melodic auto-tuned flows, Play LA’s latest single, “Like That” marks a new level of confidence for the artist, as continues to innovate with imaginative sonic concepts and versatility. Complete with speaker-knocking bass beats, rapid-fire hi-hats, and hyped hooks, Play LA embodies the swagger and energy of modern Rap &Trap.

Another banger in the Play LA catalog, is the single “Frenz” ft. AMG Twinz, formally known as 365sk. Play LA’s slow-burning echoed vocals on the track, in combination with an instrumental shift towards a broiling bass-driven backdrop give the track a unique R&B flavor. This sort of vocal twisting is an example of the way the song elevates the rapper’s craft.

Both “Like That” and “Frenz” ft. AMG Twinz, find Play LA firing on all cylinders – drawing from his established sound without limiting his creative exploration. Technical or lyrical, melodic or gritty, his flow and delivery offers a flavor for everyone.

Listen to Play LA’s Latest Single: “LIKE THAT”

WATCH: Play LA – Frenz ft. AMG Twinz (Official Music Video)

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